Visual Identity & Brand Guidelines Development
Luxoft's Visual Identity
This project involved crafting a cohesive corporate visual identity, including logos, color palettes, typography, and icons. Working with the team, we created detailed brand guidelines to ensure consistency across all communications. We also developed templates and frameworks to simplify future branding efforts, helping teams maintain a unified brand presence across all touchpoints.
This project involved crafting a cohesive corporate visual identity, including logos, color palettes, typography, and icons. Working with the team, we created detailed brand guidelines to ensure consistency across all communications. We also developed templates and frameworks to simplify future branding efforts, helping teams maintain a unified brand presence across all touchpoints.
Established consistent brand identity
Streamlined cross-team branding efforts
Enhanced brand recognition and clarity
Integrity Solutions
This project focused on building a brand from the ground up, starting with designing a unique visual identity, including logos, color schemes, fonts, and icons. Collaborating with the team, we established comprehensive brand guidelines to ensure a consistent look and feel across all materials. We also created adaptable templates and systems to streamline future design work, enabling teams to maintain a strong, unified brand presence at every touchpoint.
This project focused on building a brand from the ground up, starting with designing a unique visual identity, including logos, color schemes, fonts, and icons. Collaborating with the team, we established comprehensive brand guidelines to ensure a consistent look and feel across all materials. We also created adaptable templates and systems to streamline future design work, enabling teams to maintain a strong, unified brand presence at every touchpoint.
Established a distinctive brand identity
Created visual differentiators from competitors
Empowered teams with clear guidelines
Fairmont Vesper Residences Branding
Fairmont Vesper Residences is a premium-class apartment complex offering five-star hotel services to its residents. The branding aimed to reflect luxury, exclusivity, and sophistication. I was involved in designing the logo, brand assets, and key touchpoints, including printed catalogs and digital promotional materials. The result is a refined and elegant visual identity that aligns with the high-end experience of the residences.
Fairmont Vesper Residences is a premium-class apartment complex offering five-star hotel services to its residents. The branding aimed to reflect luxury, exclusivity, and sophistication. I was involved in designing the logo, brand assets, and key touchpoints, including printed catalogs and digital promotional materials. The result is a refined and elegant visual identity that aligns with the high-end experience of the residences.
Cohesive visual platform
Adaptable design framework
Optimized brand visibility
Oktava Branding Project
Oktava, a creative space in the heart of Tula, was established in April 2018 on the grounds of the historic factory of the same name. Working closely with a team of designers, we developed the visual direction, core creative strategy, and brand identity, including logo design. Our approach aimed to reflect the space’s industrial heritage while embracing its modern cultural vision.
Oktava, a creative space in the heart of Tula, was established in April 2018 on the grounds of the historic factory of the same name. Working closely with a team of designers, we developed the visual direction, core creative strategy, and brand identity, including logo design. Our approach aimed to reflect the space’s industrial heritage while embracing its modern cultural vision.
Distinct graphic identity
Creative merchandising concepts
Empowered teams with clear guidelines
Chkalov Residential Complex Branding
The Chkalov residential complex was developed with a unique oncept, a format successfully adopted in cities like New York, Singapore, Tokyo, and Dubai. The branding aimed to reflect this innovative approach, blending urban sophistication with modern living. As a Senior Designer, I played a key role in shaping the brand’s aesthetics, designing custom branded lettering, and ensuring a cohesive visual identity across all touchpoints.
The Chkalov residential complex was developed with a unique oncept, a format successfully adopted in cities like New York, Singapore, Tokyo, and Dubai. The branding aimed to reflect this innovative approach, blending urban sophistication with modern living. As a Senior Designer, I played a key role in shaping the brand’s aesthetics, designing custom branded lettering, and ensuring a cohesive visual identity across all touchpoints.
Enhanced brand storytelling
Unique typographic style
Enhanced brand recognition and clarity
