Advertising Campaigns
Skills Profile
Challenge:
The Resource Management department launched a new feature, the Skills Profile, aimed at encouraging employees to complete their internal CVs.
Solution:
The campaign concept draws a parallel between skills and fine art, emphasizing that both deserve celebration and display. By comparing the value of personal skills to the value of fine art, the campaign encourages employees to share their abilities in the Skills Profile. In simple terms, both are exceptional and worthy of showcasing.
Challenge:
The Resource Management department launched a new feature, the Skills Profile, aimed at encouraging employees to complete their internal CVs.
Solution:
The campaign concept draws a parallel between skills and fine art, emphasizing that both deserve celebration and display. By comparing the value of personal skills to the value of fine art, the campaign encourages employees to share their abilities in the Skills Profile. In simple terms, both are exceptional and worthy of showcasing.
CSR Incubator
Challenge:
Announce the application period for the Global Volunteer Grant Program and encourage employee participation.
Solution:
The campaign concept, "Planting the Ideas," uses wordplay to align with the company’s goal of fostering innovation and growth in CSR projects. It draws a direct comparison between the ideal conditions for plant growth and the corporate services and resources provided to employees, highlighting how the company nurtures and supports their efforts to make a positive impact.
Challenge:
Announce the application period for the Global Volunteer Grant Program and encourage employee participation.
Solution:
The campaign concept, "Planting the Ideas," uses wordplay to align with the company’s goal of fostering innovation and growth in CSR projects. It draws a direct comparison between the ideal conditions for plant growth and the corporate services and resources provided to employees, highlighting how the company nurtures and supports their efforts to make a positive impact.
Think Green
Challenge:
Announce the new internal eco campaign and encourage employees to adopt positive, sustainable habits.
Solution:
While a small portion of the global population has embraced eco-friendly practices to help our planet, it’s still not enough. The campaign’s message, “Reduce, Reuse, Recycle,” is delivered through simple, memorable comparisons in each poster, making the call to action clear and impactful.
Challenge:
Announce the new internal eco campaign and encourage employees to adopt positive, sustainable habits.
Solution:
While a small portion of the global population has embraced eco-friendly practices to help our planet, it’s still not enough. The campaign’s message, “Reduce, Reuse, Recycle,” is delivered through simple, memorable comparisons in each poster, making the call to action clear and impactful.
Recruitment Campaign for Luxoft Poland
The “You Can Do IT From Anywhere” campaign aimed to promote remote work and highlight Luxoft Poland’s inclusive recruitment process for developers across the country. The nationwide campaign emphasized the company’s openness to hiring talent from any location, showcasing diverse work environments like a cozy house in the Bieszczady mountains or an apartment by the sea. Through a mix of outdoor billboards and digital formats, the campaign effectively communicated the benefits of remote work and attracted developers who value flexibility and innovation in their careers.
The “You Can Do IT From Anywhere” campaign aimed to promote remote work and highlight Luxoft Poland’s inclusive recruitment process for developers across the country. The nationwide campaign emphasized the company’s openness to hiring talent from any location, showcasing diverse work environments like a cozy house in the Bieszczady mountains or an apartment by the sea. Through a mix of outdoor billboards and digital formats, the campaign effectively communicated the benefits of remote work and attracted developers who value flexibility and innovation in their careers.
